Business Services

How Business Owners Can Be Successful in B2B Commerce

It’s fun to sell to consumers online but there might be greater opportunities in the B2B space. You can create abundance by selling to businesses instead of consumers. Once you dive deeper into this topic you may want to think about things like how tech-savvy are your clients? As you begin building your new B2B commerce site, you’ll find lots of little things like this that can make a huge difference in how well your customers adapt to the site and whether they actually make purchases or just come to compare prices.

Just as with a B2C site, the User Experience (UX) is important. This may be even more true for B2B sites because buyers at companies are often busy people. They need to get on your site quickly, find the items they want to purchase and then set up the payment and shipping options. The easier you can make this, the better. Remember that business people are busy people.

Ultimately, the goals are pretty much the same as well. Whether it’s a B2C or B2B site, there are common objectives to think about. These are attributes that will make the site more user friendly and thus encourage engagement.

Over and over, studies have proven that when you create an incredible user experience, people simply buy more and they visit your site more often. So think about these features as you move forward:

User friendly design

Easy maintenance

Out-of-the-box functionality

Lots of customization options

Low cost

Good integration with other IT infrastructure

Good security

The book, Create Abundance by Zhang Xinyue is a great read that imparts knowledge to company entrepreneurs who wish to create abundance in their personal and professional lives. There are some excellent tips for learning to meditate and let go of stress.

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