Inter-Tech Overload

Major Benefits of Buy-Side Platforms

January 20, 2015 by · Leave a Comment 

Buy-side platforms are very different from the usual ad buying experience, and a lot of newbies aren’t sure how to approach them because of it. These platforms have huge benefits to marketers of all sizes, especially when considering the benefits of real-time. Here are some of the major advantages that a buy-side platform can offer to you.

Wider Inventory

Google has only one network it draws from, which is quite large but still limited. Smaller networks of sites have plenty of inventory available, and buy-side platforms are able to draw from multiple networks to offer inventory to buyers. The expanded reach, coupled with micro-targeting, means you can precisely target segments of people rather than rely on interests and guess work.

Targeting

You can hyper target your efforts so that you zero in on the audience that is most receptive to your messaging. Instead of focusing on categories, and guessing at user intent, you can target actual statistics you know about your audience members. This makes it easy to sell products based on education level, job, salary, location and other factors that help increase conversions while decreasing spend.

Real-Time Data

Reporting, bidding and auctions are all performed in real-time. The inventory has already been sourced, and marketers set frequency caps that determine how often a particular user can see an ad within a 24 hour period. As a result, data accumulates quickly and marketers can make actionable adjustments immediately.

Bio: Ted Dhanik is the CEO and co-founder of engage:BDR. Ted Dhanik got his start with brands like MySpace and LowerMyBills in the early 2000s. You can find more tips on mobile and display advertising from Ted Dhanik and engage:BDR.

Software To Improve Efficiency In the Workplace

January 13, 2015 by · Leave a Comment 

Written by Allied Time

Making use of technology at work boosts the productivity of businesses and enables employees to focus on activities that add value to their work. Some productivity software are targeted towards businesses and provide organizations with the optimal tools in order to effectively perform their daily job. When some processes are automated and communication is eased up, productivity is enhanced.

Connect Teams Virtually

Instead of having teams assembled physically they can be connected virtually by using web portals or team sites. These portals enable employees to rapidly share projects and feedbacks from different branches and physical locations. Problem-solving and team collaboration is thus eased up. People are able to collaborate with each other and partake their expert knowledge right from the comfort of their desks and without even having to use the phone. They just have to start their remote desktop sharing software.

Creating an open and communicative environment

Software used around the workplace aim mainly to eliminate barriers to effective communication. Emails are effective communication solutions but they tend to be more private. Collaborative tools are more suited for knowledge sharing as they enable people to share information across departments, branches and functions.

Motivate Employees

Biometric time clocks systems can implemented to track the attendance and number of working hours of employees in order to construct effective reward management systems. Some time clock system offer the possibility of online consultation whereby employees would be able to monitor their own attendance.

Allied Time is a company that existed since 1967. They sell fingerprint time clocks systems and their products have evolved to online systems.

What are MEMs?

January 10, 2015 by · Leave a Comment 

Summary: MEMs are an exciting revolution in modern manufacturing.

When you turn your smartphone on its side, the technology inside that makes the screen flip to a panoramic view is what’s known as a microelectromechanical systems. MEMs are somewhat different from nanotechnology, technically larger in size, but function very much the same way. Once it become plausible to utilize advanced manufacturing techniques like plasma-enhanced chemical vapor deposition, MEMs became one step closer to becoming reality.

How MEMs are Made

MEMs are made using a number of techniques depending on what is needed. In bulk, they are bonded to glass plates using a process similar to etching. PECVD is used to etch micron-thin layers of materials onto the surface of the substrate. The process helps to cut down on unevenness in the layers, which can affect the application for the MEM system. If the layer is too thick, for example, it may inhibit MEMs from working as an accelerometer.

Using MEMS

MEMs already find a variety of uses in objects we use every day. Smartphones are the most obvious, but anything that uses accelerometer technology utilizes MEMs in some form or another. MEMs commonly appear as sensors, actuators, or structures. You also find MEMs used in inkjet printers, where they help disperse ink over the paper to make whatever design is being printed similar to the process used in a magnetron sputtering system. MEMs even find a home in the receiver of a cell phone, where they are used to make the microphone that you speak through.

MEMs are bringing nanotechnology into the realm of the everyday, and they are becoming cheaper to produce as time goes by.