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Understanding Display Advertising
By Ted Dhanik Display advertisements have gained in popularity in recent years. Display ads are also often called point-of-purchase advertisements. Display ads can be both online and offline. These types of ads require thought and strategy. Marketers and advertisers who use these types of ads spend a decent amount of time researching a target audience so that they can come up with an enticing and interesting ad. Advertisers use these ads to gain the interest of a specific demographic. When display ads are placed online, they are put on websites that the target audience visits often. These types of ads function by not just attempting to calculate the actions and purchases…
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A Touch of Exclusivity
Standing out has always been something that most people aspire for. People always find more and more ways to differentiate themselves from the rest of the pack. Exclusivity is such a desired status and therefore, it is always nice to find better ways. Cars start out as stock cars rolling off the dealerships, after a few months, people start swapping options for better accessories. After some time, modified or personalized cars have become saturated with the available accessories in the market. As such, those who seek exclusivity have gone to something new, boats. Boats not only flaunt exclusivity, they also are very easy to personalize. The basic structure of boats…
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How Banner Ads Work
Author bio: Guest post is provided by Ted Dhanik, the president and co-founder of engage:BDR. engage: BDR is a leading media company that offers marketing and advertising solutions to its clients. Ted Dhanik has extensive experience with banner and display advertising and marketing of all different kinds. Ted Dhanik was previously the VP of Strategic Marketing for Myspace. Everyone who uses the internet in this day and age has undoubtedly come across many banner ads. Banner ads are the small advertisements that appear on web pages of all different kinds. Banner ads vary dramatically in content and appearance, however, they all work the same way. When you click on a…
