Inter-Tech Overload

Understanding Display Advertising

November 18, 2013 by · Leave a Comment 

By Ted Dhanik

Display advertisements have gained in popularity in recent years.  Display ads are also often called point-of-purchase advertisements.  Display ads can be both online and offline.  These types of ads require thought and strategy.  Marketers and advertisers who use these types of ads spend a decent amount of time researching a target audience so that they can come up with an enticing and interesting ad.  Advertisers use these ads to gain the interest of a specific demographic.

When display ads are placed online, they are put on websites that the target audience visits often.  These types of ads function by not just attempting to calculate the actions and purchases of the consumers, but also by influencing and possibly changing the actions of the consumer.

When used offline, display ads typically serve to remind potential customers about a specific product.  These ads can be very effective if utilized correctly.  Usually display ads involve various types of print media such as posters and signs.  One reason for a display ad is to notify consumers about a product or a special promotion.  These ads are normally informative and encouraging.  Display ads often sway customers to choose one item or brand over another one.

Whether display ads are used online or offline, the purpose is to inform, remind, and encourage customers to check out and ultimately purchase a specific product.  These ads often convince impulse shoppers to buy a product or service due to the persuasive tone that’s used.

Author bio: Guest post is submitted by Ted Dhanik, the president and co-founder of engage:BDR.  Engage: BDR is a leading media company that offers marketing solutions for direct response marketers and advertisers.  Ted Dhanik has his bachelor’s degree in Business Administration and Marketing from California State University, Hayward.  Ted Dhanik was previously the VP of Strategic Marketing for Myspace for over five years.

A Touch of Exclusivity

November 17, 2013 by · Leave a Comment 

Standing out has always been something that most people aspire for. People always find more and more ways to differentiate themselves from the rest of the pack. Exclusivity is such a desired status and therefore, it is always nice to find better ways. Cars start out as stock cars rolling off the dealerships, after a few months, people start swapping options for better accessories. After some time, modified or personalized cars have become saturated with the available accessories in the market. As such, those who seek exclusivity have gone to something new, boats. Boats not only flaunt exclusivity, they also are very easy to personalize.

The basic structure of boats is more or less similar, however, matching your boat to engine selections to all other accessories that you can use to personalize your vessel. There is a wide array of available performance and aesthetic boat parts and accessories that can make your boat stand out from the rest even in the most congested docks. Sierra marine parts offer a wide range of performance as well as aesthetic parts. More importantly, Sierra marine parts offer a certain level of exclusivity as they tend to be on the upper price range in the market, ensuring your boat’s uniqueness as it wades through the sea.

In the end, there are a lot of possibilities to setting up your boat for exclusivity and uniqueness. You simply have to decide on your specific goals and theme to incorporate to your sea vessel to suit your specific needs.

How Banner Ads Work

November 7, 2013 by · Leave a Comment 

Author bio: Guest post is provided by Ted Dhanik, the president and co-founder of engage:BDR.  engage: BDR is a leading media company that offers marketing and advertising solutions to its clients.  Ted Dhanik has extensive experience with banner and display advertising and marketing of all different kinds.  Ted Dhanik was previously the VP of Strategic Marketing for Myspace.

Everyone who uses the internet in this day and age has undoubtedly come across many banner ads.  Banner ads are the small advertisements that appear on web pages of all different kinds.  Banner ads vary dramatically in content and appearance, however, they all work the same way.  When you click on a banner ad, you’re taken directly to the advertiser’s website.

Banner ads are one of the most lucrative forms of online advertising today.  Banner ads are made up of simple HTML coding and hypertext links.  These ads have a powerful impact on online businesses.  Banner ads are similar to basic text links which use some HTML code and allow a web server to bring up a website when a user clicks on certain text.  Banner ads function similarly, but instead of text, they use a box that contains graphics and occasionally animation.

Due to the artistic element involved, banner ads are often compared to traditional ads that you find in print, such as those in magazines.  However, because these ads are digital, they often create a faster response from customers.  Another great advantage of these digital ads is that they can be easily and quickly changed.

Banner ads, just as print ads, come in all different shapes and sizes.  There are eight typical banner sizes, which vary according to pixel dimensions.  Pixels are small units of color that make up pictures on computers and televisions.  Full banners are one of the most commonly used banner ads, with the dimensions 468 X 60.  No matter what the size, all banner ads have a limit on memory.  They can’t take up more than 16K of memory on the web page.  If banner ads are too big or take up too much memory, they can increase the amount of time that it takes for a browser to load on a specific page.

Banner ads vary considerably in graphic content.  Simple banners ads usually only have one static GIF or JPEG image that is linked to the advertiser’s home page.  Today, it is very common for advertisers to use animated GIF banner ads that feature multiple pictures in a row.  There are also banner ads that use audio, video, Java or Shockwave programming.  Many of these ads are very interactive and engaging.

Banner ads often require an initial investment, however, they can dramatically increase the amount of clients and sales for businesses, which makes them a worthwhile investment.