Written by Ted Dhanik Companies like Pringles, Red Bull and Volkswagon craft visually stunning banner advertising that help to sell more than products. These ads sell ideas, with well-crafted copy and eye-catching visuals. A good ad tells a story and involves the user in its concepts, but a good ad also conveys a point and knows when to let the story go in favor of the benefits. Only testing will determine which technique works best for you, but you can use some simple design tricks to make your ads more clickable. Use Common Sizes Beginning with the large rectangle size (336×280), the most successful ad sizes are the medium rectangle…

Written by Ted Dhanik. The battle between contextual and behavioral targeting is just now coming to the forefront of display advertising. For a long time, advertisers utilized in-context links and ads to sell their products. Because of the nature of search, mainly that people tend to ask questions of search engines, contextual advertising was a reliable means for advertisers to draw upon text from the pages they were present on. Google’s Impact Google search ads were excellent tools for context, then organic optimization came around. This became a new twist on the idea of context, namely that you could use existing articles to try and sell your products. Google’s platform,…

 If you haven’t already checked, you might be amazed how much your company loses from people not showing up on time or staying as late as they should. Often it’s not a malicious thing or something people even do intentionally. They started out showing up on time, but as the years passed, that habit slowly eroded. Make 2014 the year you bring that habit back in your staff. Punctuality may not seem like the most important thing when it comes to the bottom line, but the truth is it can have a huge effect on how your company performs. Fortunately, 2014 is a great year to begin this goal as…