-
Beyond the Horse Race: Understanding the True Value of Polling with John Zogby
John Zogby, seasoned pollster, in Beyond the Horse Race: How to Read Polls and Why We Should, discusses the issues surrounding polling, teaching the reader to move beyond election prophecy and understand the dynamics buried deeply within these surveys regarding public attitudes. In using anecdotal experience from himself, case studies, and expert analysis, Zogby drives in the point that polling includes much more than the prediction of winners, capturing instead the bigger picture of societal shifts and understanding human behavior. Strengths and weaknesses of polling Zogby will first discuss the dual nature of polls and how sometimes they can succeed in identification of trends but most of the times fail…
-
Zogby Analysts Investigate the Difficulties of Forecasting a Close 2024 Presidential Election
A recent analysis has uncovered a fascinating trend: 18% of voters are undecided, with a surprising number being men rather than women. This deviates from the usual pattern, where undecided voters tend to be predominantly female. Even more noteworthy is that a substantial portion of these undecided men are younger than 35. What could be influencing this shift? The analysis suggests that rising concerns among young men about their roles in society might be drawing them toward Donald Trump’s rhetoric. This raises broader inquiries regarding the 2024 election and the divisions within the electorate. Does this contest reflect deeper societal rifts—generational, ideological, or geographic? Or is the reality more nuanced…
