Mobile marketing requires marketers to guess not only at a user’s intent, but where he or she may be located and what he or she may be doing as well. Mobile users are motivated buyers who are utilizing their phones to comparison shop and find new locations to shop and entertain themselves. Of course, interest and location are not the only factors in mobile marketing, and it’s important to know what qualities your audience may possess that would help you reach them more effectively. The Age Effect The more you know about your target market’s age group, the better your chances of marketing to them successfully on a mobile device.…

Click fraud is the elephant in the room, except this elephant is slowly eroding the budgets of marketers around the world. It’s not something most people are comfortable discussing because they often have no solution to solve the problem. The good news is that while click fraud is elusive, it’s possible for you to detect if you know your campaigns well. Here are the signs you ought to look for, and what to do if you suspect you are a victim. Click Fraud Might Be Occurring if… If your display advertising campaigns experience sudden spikes, increasing or decreasing clicks you receive, you could be part of click fraud. People have…

Writing excellent marketing copy is one of the biggest contributors to your overall conversion rate in a campaign. The trouble is coming up with that copy in the first place. You never want to start from a blank slate, so your alternative is to draw inspiration from outside sources. Once you’ve learned how to leverage data you’ve gathered from social networks and your own data, your banner advertising will see great improvements. Analytics and Social Signals There are basically two types of signals you can use to inform your copy: social signals and your own analytics. Social signals refer to the potential interactions that can occur on social media. “Likes,”…

Content marketing is often overlooked in the world of affiliate marketing, because it’s a strategy that is believed to take too long. In fact, content marketing plays an important role in display advertising from the marketing and publishing side. Whichever side you fall on, these tips will either help you understand how optimization works or perform it for yourself. Optimize a Blog The key to any blog is a good theme that you can organize content around. It should be something easy to identify, like tech or home improvement, and it should be something you can update regularly. The biggest advantage is the traffic you gain, especially if you can…

Mobile advertising is a fairly new form of digital advertising that relies on some techniques that are similar to desktop. You will still find banner and rich media ads, but the sizes and locations will be vastly different. Test different formats to find the ideal ads for mobile. Ad Hosting Special care should be taken in figuring out where an ad is actually hosted. Some ads are hosted within a smartphone application, which can present problems when it comes time to track conversions. Other ads are hosted on Web pages, which can present issues if the site isn’t properly scaled to match the mobile experience. Speed is another issue. File…

Written by Allied Time If you work at a factory, an office, or any workplace that is very particular about time, it is only necessary that you should have a bundy clock, Lathem time clocks, orPyramid time clocksto ensure that you know exactly how much time you spent working. Can you imagine the absurd situation you would find yourself in if you work for twelve hours but you would only be credited instead for eight hours by your employer? If you complain and insist that you have been working for twelve hours, it would be very difficult to prove such a fact if you did not have any concrete evidence…

This article was written by Ted Dhanik It may be easy to secure the go ahead to start a display advertising campaign, but budgeting for one can be a difficult process. Your best bet is to start with a safe budget that allows you to spend on a campaign without losing money on a renegade ad group. Here are some tips to help your cut your budget and maximize the effectiveness of your campaign. Learn about the Customer Learning more about the customer will greatly reduce ad spend for your campaigns. It helps identify irrelevant sales pitches, and focus your messaging until you’ve distilled all but the most essential copy.…

Written by Ted Dhanik There are a host of options to advertise with, but you’ll waste a lot of money trying to figure them out if you don’t develop a system for yourself. Even though ads and creatives are different for every promotion you run, the process for running these campaigns should remain relatively constant. It’s helpful to envision what your campaign’s goals are. For example, a campaign that is set up for conversions will send customers to a landing page that is high converting, and moves them to other pages for upsells. A branding page will focus on delivering excellent content or a compelling offer. Before you get into…

By Allied Time Once your company reaches a certain number of employees, it becomes necessary to keep an eye on their punctuality so you know they’re keeping to their schedule. Fortunately, this is easier than ever thanks to companies like Allied Time that deal in clocks and software companies can rely on to keep them on top of their employees’ punctuality issues. Depending on the size of your company and the type, if any, of problem you’re seeing in your staff, some options will work better than others. That being said, some type of tech is absolutely necessary so you can track your staff’s attendance throughout the day, week, month…