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How to Make Your App Stand Out from the Crowd

June 30, 2016 by · Leave a Comment 

Article written by Menlo Software, news, articles and tips on software and more

Today’s app market is very competitive. For this reason, it is tough to make your app stand out from the crowd. Mobile app developers Los Angeles should not lose hope, though.

There are many ways of promoting your application, right from the point when a user thinks about downloading it.

Encourage Customers to Spread the Word about the App

According to recent research, recommendation from friends or family is the second most popular way users find new mobile apps.

It is therefore advisable to encourage your users to share the goodness with their social network. The result is several new app downloads. You get customers who have a positive view about your application.

app-marketingAndroid app development is not just about developing an app. The tasks that come after are equally important.

Hook Customers with Intelligent On-Boarding

Your app has already been installed on the consumer’s phone. Your work now is to deliver value as well as a fantastic customer experience. To ensure your users see value in your product, set up an automated onboarding program.

Use Personalized Communications to Drive Amazing Customer Experiences

The next step is to keep users engaged with your app. As an app developer, you want your users to keep coming back. To achieve this, make sure to engage with them in a more personalized way.

As an iPhone app development company Los Angeles, it is important to note that getting users to download your app is just the first step. For your app to stand out, you should focus on delivering excellent customer experience to every user.

If you need mobile app developers in Los Angeles, trust Halcyon Innovation. Never outsourced, Halcyon works directly with your team to produce the best app for your business.

Six FAQ’s about pre-employment checks

May 10, 2016 by · Leave a Comment 

3Written by Tenant Screening Services, LLC

It is important as a candidate, that you understand the information that you have to disclose and what your rights are, when a pre employment check is being conducted. Here are 6 FAQ’s about pre employment checks.

What does a pre-employment screening check consist of?

Most companies will look into social security verification, criminal history check, employment verification and an educational verification.

When does the pre-employment screening process take place?

As an applicant, you will have to provide your consent for a pre employment check at the time you apply for a position. Usually, if you are shortlisted for the position, you will be informed by the company’s HR team that your employer background checks is being processed.

When do I need to submit authorization and disclosure forms as part of the pre-employment screening program?

Authorization and disclosure forms will be requested by you, when you have been shortlisted as one of the shortlisted/final candidates for the position.

How long does a pre-employment screening take?

Usually an extensive background check will take about 3-5 working days.

How will I learn the status of the screening?

Usually once the screening process is completed and all aspects are clarified, the HR team of the organization will contact you with a job offer.

6. What happens if I fail the pre-employment screening?

If you fail the pre-employment screening the HR team will contact you and you have the right to ask them the reasons for the rejection.

Tenant Screening Services, LLC provides variety of background checks and services for landlords and employer. Get an instant employment background check before your next hire.

The Importance of a Quality Online Shopping Cart

January 20, 2016 by · Leave a Comment 

By Secure Net Shop2

It takes a lot for your ecommerce site to succeed. About a decade ago, simply having a site may have been enough. If you just had the best product or service, you could generally rely on word of mouth to do most of the heavy lifting for you. Then all you had to do was sit back and let your site collect money for you.

Unfortunately, that’s not the way things work anymore. If your site’s features aren’t all top-notch, then don’t expect much. In fact, you might actually find that you simply wasted a lot of money trying to get business when you ended up with a big fat zero instead.

While many components are fairly obvious, quality shopping cart services are often forgotten about. Far too many website owners simply go with the cheapest option for this important facet of their site. They act as though an online shopping cart is barely as important as the real world kind.

But that shopping cart is the last thing a customer is going to see before they decide to make their purchase. You simply can’t afford to screw this moment up. With a high quality software, customers will move uninterrupted to completing the transaction, putting money in your pocket.


No ecommerce website is complete until it has its own ecommerce cart software. If your company currently lacks on, stop settling for lackluster results. Let Secure Net Shop help you with this essential asset.

The Importance of Tenant Background Checks

November 4, 2015 by · Leave a Comment 

By Tenant Screening Services, LLC

Owning a building you rent out to tenants is probably one of the best investments out there. People always need a place to live and it’s not like they’re making more land, so such an investment is one of the most stable you can find. Once the property is paid off, the returns are generally quite substantial too.

InstantBackground3However, it’s all too easy to make some pretty serious mistakes that could turn this investment into a complete nightmare, so you need to be careful.

For example, you absolutely must do background checks. Chances are you’ve been through a criminal background check for employment. These pre employment checks work on the same principle. You wouldn’t want to hire someone who may be a danger to the rest of your employees, right?

Likewise, you wouldn’t want to let someone rent from you if there was a chance they could turn around and do damage to the building or, worse, one of your other tenants. You can rest assured that either scenario would end up costing you lots of money too.

It makes far more sense to run a background check on any prospective customer. The price for doing so is negligible and even a tax write off. Plus, it’s vital for your business.


Every landlord needs to conduct instant criminal background check online before allowing someone in their building. This is where Tenant Screening Services, LLC comes into play. Ensure the integrity of your company and buildings with their help.

Your Site Won’t Succeed Without a Good Shopping Cart

August 14, 2015 by · Leave a Comment 

By Secure Net Shop

Do you have dreams of seeing your ecommerce website hitting the highest possible heights in terms of revenue? Of course you do! While you may have other goals for it as well, obviously, you need to turn a profit. Otherwise, eventually, it will be financially infeasible to continue with your dream of having a reputable website.

securenetshop2However, before you go in every direction trying to make your site a success, be sure you know all the ingredients that are involved. Amongst them is an ecommerce cart. You really can’t have a site without one of these, so it might seem like a strange piece of advice to throw out there. This is probably something you’ve already covered or, if you’re in the process of building such a site, it’s probably something you’re planning on implementing.

Here’s the thing, though, the right shopping cart solution should never take a backseat as far as your plans are concerned. Instead, it should take center stage. That’s all there is to it. You have to have a reliable shopping cart or customers may never even buy from you. Without the right cart, the process will be too complicated and won’t provide a customer with any security whatsoever.


Every ecommerce secure net shop has to have a few things, no matter what industry it’s working in. Amongst these is a reliable web shopping cart for customers to use. Fortunately, Secure Net Shop has exactly what you’re looking for.

Standards That Determine “Viewability”

April 9, 2015 by · Leave a Comment 

Viewable impressions are the ad industry’s latest weapon in the fight against click fraud. They differ from the standard impression because they have been qualified by certain standards that certify the view as authentic. This is very different from a standard impression, which has no guidelines associated with it and is much harder to verify as human . Viewable impressions will have a major impact on display advertising, and the guidelines that make them possible are an important first step in eradicating click fraud.

How an Impression Becomes Viewable

An impression is triggered the moment your analytics code records a page view, but a viewable impression goes one extra step. By setting certain criteria, such as seconds the ad is onscreen and amount of pixels visible, companies can measure whether an actual human has viewed an ad.

Advertisers are protected even further when they choose how long a user remains engaged. They want to be sure the user will be viewing for longer than a second or two.

As a whole, the industry stands to gain immensely from this practice. There won’t be as much guesswork related to whether your ads are getting real eyes on them. You can also count on the data you accumulate as an accurate measure of response, given your targets and bids. Viewable impressions, and the industry guidelines that come with them, are an important component in building trust with advertisers too.

Bio: Ted Dhanik is the CEO and co-founder of the Los Angeles based digital advertising company engage:BDR. Ted Dhanik is an active mentor in the Los Angeles startup scene, and he blogs frequently for Venture Beat and AdAge. Ted Dhanik and the team at engage:BDR can help you grow your display advertising.

What Analytics Can Teach You

February 27, 2015 by · Leave a Comment 

Good marketers develop a process in steps. They begin by building a landing page and an offer, then they work on segmenting their traffic and launching campaigns. The data you accumulate from your analytics can help provide valuable insider information about the people who purchase your products and services. Study these numbers regularly, and establish a system for yourself. You can learn a lot from your analytics software if you know what to look for.

User Activity

Analytics can teach you a lot about what users actually do when they visit your landing page. The bounce rate, for instance, can be a strong indication of how popular your ad and landing page are. Time spent on site can clue you in to how effective your copy is, especially on long-form landing pages.

Once you understand more about how users are interacting with your ads, you can work on honing your campaign to get more conversions. Try reducing your copy or adding bullet points if you notice a decrease in time spent on site. Review your landing page if you notice a high bounce rate. You might be able to change something obvious, like adding a specific keyword to your headline, which could have a strong impact on conversions.

If you run multiple landing pages in several campaigns, you can use analytics to determine which of these pages is most popular. One good example is switching from long to short form. If the long form copy does well, distill that copy into a few bullet points to test whether users will respond better to a page that requires less time reading.

Bio: Ted Dhanik is the CEO of the digital advertising company engage:BDR. Ted Dhanik began his career in the early 2000s, growing brands like through engaging digital ads. Today, Ted Dhanik is the co-founder of engage:BDR and a prominent mentor in Start Engine.

Major Benefits of Buy-Side Platforms

January 20, 2015 by · Leave a Comment 

Buy-side platforms are very different from the usual ad buying experience, and a lot of newbies aren’t sure how to approach them because of it. These platforms have huge benefits to marketers of all sizes, especially when considering the benefits of real-time. Here are some of the major advantages that a buy-side platform can offer to you.

Wider Inventory

Google has only one network it draws from, which is quite large but still limited. Smaller networks of sites have plenty of inventory available, and buy-side platforms are able to draw from multiple networks to offer inventory to buyers. The expanded reach, coupled with micro-targeting, means you can precisely target segments of people rather than rely on interests and guess work.


You can hyper target your efforts so that you zero in on the audience that is most receptive to your messaging. Instead of focusing on categories, and guessing at user intent, you can target actual statistics you know about your audience members. This makes it easy to sell products based on education level, job, salary, location and other factors that help increase conversions while decreasing spend.

Real-Time Data

Reporting, bidding and auctions are all performed in real-time. The inventory has already been sourced, and marketers set frequency caps that determine how often a particular user can see an ad within a 24 hour period. As a result, data accumulates quickly and marketers can make actionable adjustments immediately.

Bio: Ted Dhanik is the CEO and co-founder of engage:BDR. Ted Dhanik got his start with brands like MySpace and LowerMyBills in the early 2000s. You can find more tips on mobile and display advertising from Ted Dhanik and engage:BDR.

Software To Improve Efficiency In the Workplace

January 13, 2015 by · Leave a Comment 

Written by Allied Time

Making use of technology at work boosts the productivity of businesses and enables employees to focus on activities that add value to their work. Some productivity software are targeted towards businesses and provide organizations with the optimal tools in order to effectively perform their daily job. When some processes are automated and communication is eased up, productivity is enhanced.

Connect Teams Virtually

Instead of having teams assembled physically they can be connected virtually by using web portals or team sites. These portals enable employees to rapidly share projects and feedbacks from different branches and physical locations. Problem-solving and team collaboration is thus eased up. People are able to collaborate with each other and partake their expert knowledge right from the comfort of their desks and without even having to use the phone. They just have to start their remote desktop sharing software.

Creating an open and communicative environment

Software used around the workplace aim mainly to eliminate barriers to effective communication. Emails are effective communication solutions but they tend to be more private. Collaborative tools are more suited for knowledge sharing as they enable people to share information across departments, branches and functions.

Motivate Employees

Biometric time clocks systems can implemented to track the attendance and number of working hours of employees in order to construct effective reward management systems. Some time clock system offer the possibility of online consultation whereby employees would be able to monitor their own attendance.

Allied Time is a company that existed since 1967. They sell fingerprint time clocks systems and their products have evolved to online systems.

How Age and Gender Impact Mobile Advertising

December 11, 2014 by · Leave a Comment 

Mobile marketing requires marketers to guess not only at a user’s intent, but where he or she may be located and what he or she may be doing as well. Mobile users are motivated buyers who are utilizing their phones to comparison shop and find new locations to shop and entertain themselves. Of course, interest and location are not the only factors in mobile marketing, and it’s important to know what qualities your audience may possess that would help you reach them more effectively.

The Age Effect

The more you know about your target market’s age group, the better your chances of marketing to them successfully on a mobile device. People under 30 generally tend to utilize their cell phones to comparison shop while they are on the go. That also means lots of location-based searches, allowing you to target on a hyper-local level. People over the 30 year old age group tend to have made their decisions before leaving the home, but you can still suggestion sell them on something cheaper or closer. You have to know how your age group will respond to your ads, and it may benefit you to run test groups for each segment.

The Gender Factor

Men and women are both using their smartphones to shop, but how they shop generally varies greatly by gender and individual. We are not to a point where we can pinpoint users, yet, but we can take some general knowledge on how each gender shops to try and increase conversions. As you evaluate your products, ask yourself if men or women are the most likely consumers for your product. You can even test your assumptions with social media, performing some quick searches about your product to see who is involved in the discussion.

Bio: Ted Dhanik is the CEO of engage:BDR, an ad company based out of Los Angles, California. Ted Dhanik has helped grow brands using display advertising Ted Dhanik is available to help you grow your leads at engage:BDR.

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