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Standards That Determine “Viewability”
Viewable impressions are the ad industry’s latest weapon in the fight against click fraud. They differ from the standard impression because they have been qualified by certain standards that certify the view as authentic. This is very different from a standard impression, which has no guidelines associated with it and is much harder to verify as human . Viewable impressions will have a major impact on display advertising, and the guidelines that make them possible are an important first step in eradicating click fraud. How an Impression Becomes Viewable An impression is triggered the moment your analytics code records a page view, but a viewable impression goes one extra step.…