Inter-Tech Overload

What Analytics Can Teach You

February 27, 2015 by · Leave a Comment 

Good marketers develop a process in steps. They begin by building a landing page and an offer, then they work on segmenting their traffic and launching campaigns. The data you accumulate from your analytics can help provide valuable insider information about the people who purchase your products and services. Study these numbers regularly, and establish a system for yourself. You can learn a lot from your analytics software if you know what to look for.

User Activity

Analytics can teach you a lot about what users actually do when they visit your landing page. The bounce rate, for instance, can be a strong indication of how popular your ad and landing page are. Time spent on site can clue you in to how effective your copy is, especially on long-form landing pages.

Once you understand more about how users are interacting with your ads, you can work on honing your campaign to get more conversions. Try reducing your copy or adding bullet points if you notice a decrease in time spent on site. Review your landing page if you notice a high bounce rate. You might be able to change something obvious, like adding a specific keyword to your headline, which could have a strong impact on conversions.

If you run multiple landing pages in several campaigns, you can use analytics to determine which of these pages is most popular. One good example is switching from long to short form. If the long form copy does well, distill that copy into a few bullet points to test whether users will respond better to a page that requires less time reading.

Bio: Ted Dhanik is the CEO of the digital advertising company engage:BDR. Ted Dhanik began his career in the early 2000s, growing brands like MySpace.com through engaging digital ads. Today, Ted Dhanik is the co-founder of engage:BDR and a prominent mentor in Start Engine.

Three Types of Advanced Manufacturing

February 10, 2015 by · Leave a Comment 

Written by: Denton Vacuum, LLC

Advanced manufacturing allows to create devices and parts that “borrow” the property of one substance and lend it to another. A good example of this borrowing is the screw, which can be made out of plastic and metalized with steel or iron to increase its durability.

The precise cooling of materials has led to several manufacturing breakthroughs. Here, we explore three major methods used in a variety of consumer and industrial-grade products.

Sputter Deposition

Sputtering is an important part of the natural sciences, although you might not believe it at first glance. A sputter coating of a conductive metal is often applied to a scientific specimen. This thin layer of highly conductive metal prevents the actual subject from receiving the charge that is common when a scanning electron microscope is used. Although this method is inferior to X-Ray, it’s useful to magnify up to 500,000 times.

Vacuum Deposition

Vacuum deposition systems help to evenly coat the surface of a substrate, and are used frequently in the enhancement of medical devices. A coating such as a lubricant can be applied evenly to a substrate like a catheter. The end result is a device that slips seamlessly into the patient. Anti-microbial coatings even keep patients safe from internal infections.

Magnetron Sputtering

A magnetron sputtering system is used when a coating of metals is needed. The magnets in the system push particles with the opposite charge around the chamber, which eventually settles them onto the substrate. The device is fitted with a rotating arm, which gives the substrate an even coating.


 

Bio: Denton Vacuum, LLC sells vacuum deposition systems used in a variety of industrial processes.