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How to Leverage Data to Drive Sales
Writing excellent marketing copy is one of the biggest contributors to your overall conversion rate in a campaign. The trouble is coming up with that copy in the first place. You never want to start from a blank slate, so your alternative is to draw inspiration from outside sources. Once you’ve learned how to leverage data you’ve gathered from social networks and your own data, your banner advertising will see great improvements. Analytics and Social Signals There are basically two types of signals you can use to inform your copy: social signals and your own analytics. Social signals refer to the potential interactions that can occur on social media. “Likes,”…