Inter-Tech Overload

Create Your Own Building with Shipping Containers

April 16, 2014 by · Leave a Comment 

Article written by Port Containers

Are you in the IT business? Or maybe you’re starting an IT firm soon? If you’re a start up, it’s going to be hard getting your name out there and try competing with larger companies and firms who are already known in the industry. It’s going to take a lot of skill for your company to start turning heads. Otherwise, you’re going to have to think out of the box to get people to notice you and your firm.

Let’s take a page from Google’s book. One of the reason’s why people dream and wish they could work there. Besides being one of the leader’s in the industry, Google is known because of their cool offices with built in play grounds, sleeping pods, and other cool features and architecture. So what does this have to do with your firm? Basically al you have to do is create your own cool office!

Sound hard? It’s not really. Using ConEx containers and intermodal containers to make your office. There are many architects who already have ideas based on these shipping containers. Just think of it as Lego blocks that you can cut and connect in many different ways. You can create you’re own cool and funky shipping container buildings that we all see on the internet. There are plenty of companies that rent and sell these intermodal containers so souring your materials is easy. And since these containers were built to last the harsh sea weather, you know it’ll last in powerful storms and tornados.


 

Port Containersis the country’s number one specialist in shipping containers. They sell and rent many different kinds of shipping containers including refrigerated containers.

Tips to Conserve Budget in Display Advertising

April 11, 2014 by · Leave a Comment 

This article was written by Ted Dhanik

It may be easy to secure the go ahead to start a display advertising campaign, but budgeting for one can be a difficult process. Your best bet is to start with a safe budget that allows you to spend on a campaign without losing money on a renegade ad group. Here are some tips to help your cut your budget and maximize the effectiveness of your campaign.

Learn about the Customer

Learning more about the customer will greatly reduce ad spend for your campaigns. It helps identify irrelevant sales pitches, and focus your messaging until you’ve distilled all but the most essential copy. You can also use customer data to help your targeting. If you know which region of the country is likely to buy, or which age group is most interested in your product or service, you can find an ad network that will feed you traffic from those sources.

Segment Campaigns

Run several kinds of banner advertising campaigns, but segment them so you can identify what works and what does not. If you’re only running one campaign, you’re missing out on the opportunity to see what else could work. You might not even have the strongest performing creative. When you segment ads, you can test multiple ads with different targeting.


Test Frequently

Testing the basis of any successful campaign, but you need to know how to properly A/B test before you set out to create a winning campaign. Take your original ad, focus on the weakest aspect of it, then choose one item from that ad to change. Run the changed version against the original version, making sure that each ad gets substantial traffic, and then record your results.

Bio: Ted Dhanik is a marketing professional with over fifteen years of experience. As the president and co-founder of engage:BDR, Ted Dhanik knows the principles of media buying and banner advertising. Find more tips to launch your campaigns when you visit Ted Dhanik online.