Inter-Tech Overload

The Uses for a Near Space Balloon

March 27, 2014 by · Leave a Comment 

The French balloonist Jean-Pierre Blanchard set off on a record breaking journey from Paris in 1785. He brought his assistant John Jeffries onto a balloon that carried the pair high into the sky. Unfortunately, the balloon soon lost its lift and was in danger of crashing into the English Channel. They managed to lighten the load and save themselves, but today’s scientists use a much safer way to monitor the skies.

A high altitude balloon lets meteorologists and other experts document their observations from the safety of the ground. On any given year, more than 60,000 weather balloons will be launched in the name of science. Hobbyists launch them with cameras attached to participate in near-space photography, launching photos from distances of up to 200 miles in the air. Even NASA uses weather balloons to monitor the conditions of a launch site before a rocket launch.

A weather balloon kit includes gear that records readings from the upper atmosphere. These readings help scientists predict weather patterns, charting the movement of storms and helping give advance warning of catastrophic storms before they happen. A GPS unit can track the distance of the balloon, and help scientists retrieve it when it falls. An onboard computer can track atmospheric pressure, record moisture levels and other important readings.

These science experiments aren’t just a novel forays into the stratosphere, entire cities rely on this data to plan for natural disasters. Thanks to weather balloons, scientists are able to spot impending thunderstorms and flash floods just before they happen.

Use Shipping Containers and See Better Results

March 19, 2014 by · Leave a Comment 

By Port Containers           

Does your company currently ship overseas? Are you looking to in the near future? If you answered either in the affirmative, you should be using storage containers to do so. Of course, this also goes for any of you who currently ship at the moment but aren’t taking advantage of this amazing option.

Just one of these giant steel containers comes with all kinds of space. And, if you want, you can handle the packing too, so you never have to rely on some third party in the hopes they’ll take care of your things.

Some companies even elect to buy their containers so they can rent out any free space they have left. Many small companies don’t have the money for a giant container and wouldn’t have the amount of goods to fill them anyway, but would still like to benefit from using them. So you could ship your goods and products anywhere in the world and get paid while you do it.

The great thing about these containers is once they reach their shore destination, trucks can pick them up and bring them wherever you like. No unpacking at the dock means less human error.

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If you’re in need of a new storage container or used storage containers, you’re in need of Port Containers. The company has all the different types of containers (i.e. open top container, etc.) you may need as well as all the information it takes to better understand what goes into using them.

Basic Tips to Run Better Campaigns

March 17, 2014 by · Leave a Comment 

Written by Ted Dhanik

There are a host of options to advertise with, but you’ll waste a lot of money trying to figure them out if you don’t develop a system for yourself. Even though ads and creatives are different for every promotion you run, the process for running these campaigns should remain relatively constant. It’s helpful to envision what your campaign’s goals are. For example, a campaign that is set up for conversions will send customers to a landing page that is high converting, and moves them to other pages for upsells. A branding page will focus on delivering excellent content or a compelling offer.

Before you get into advanced tactics like retargeting, understand how to increase leads with these tips.

Segment Campaigns

Segmenting campaigns by keyword allows you to track activity by user query, a good indication of the interest for your topic. Keyword campaigns can be equally effective for conversions and branding. In a conversion-based campaign, the user’s query helps inform the content that will be on the page. For example, “car insurance rates” may lead the user to a rate table where he can choose from several quotes. Insurance organizations who want to increase brand potential may run an ad to a page that discusses how customers receive the best rates by using their service.

You can also segment by targeting method, choosing whether to show text or display advertising. Segmenting also helps you reach demographics from a specific location, or with specific interests.

Manage Targeting

In order to segment by demographic, you must first define the qualities you’re looking for. Most paid-traffic platforms offer some form of demographic targeting that you can utilize. Try to target:

  • Interest: what is the customer likely to be searching for? Usually, the interest corresponds with your product or service, like financial news and home refinance offers.
  • Age group: Certain age groups are more likely to visit certain websites. Knowing the age group that primarily buys your product or service helps you narrow your filter and target them.
  • Location: Location may correspond with a service, like a painter who can only service people in the area, but it might have some other usage too. For example, health insurance programs are often available in one state but not all states.

Target some or all of these segments in your banner advertising, and you’re likely to see better returns. It also helps you to know these qualities about your customer base, as you can quickly expand into other networks when it comes time to scale your efforts.

Bio: With over fifteen years of experience in the direct marketing space, Ted Dhanik is an expert in sales. As the co-founder of engage:BDR, Ted Dhanik has helped businesses leverage the power of the Web to increase sales. Locate Ted Dhanik online to increase your business leads.