• Science

    Why Do Some People Always Focus on the Negative?

    By Phineas Upham Everyone has that one friend, the “negative Nancy” of the group who never seems to know how to look at the bright side of things. A new study suggests that it’s not entirely their point of view: they might be genetically predisposed to focus on the negative. Science Daily reports that a recent study published in Psychological Science reveals than a gene variant can cause people to process emotional events more strongly than others. According to the article, the study consisted of showing participants a series of positive, negative, and neutral words. People with the gene variant in question were more likely to see negative words than…

  • Goods and Services

    Display Advertising: Marketing for the Digital Age

    By Ted Dhanik The rules have changed in advertising since the internet has boomed as a primary source of entertainment and information. Newspapers are beginning to close their print departments in favor of publishing on a web site. Needless to say, the paperboy on his bicycle is looking for a new job these days. And unless they find the means to adapt, people working in advertising, and the businesses they represent, might be doing the same as well. The standard print ads and flyers have given way to banner ads and streaming promotions. The technology exists to apply advertising to the interests of an individual perusing through a website. The…

  • Goods and Services

    Emerging Marketing Trends

    By Ted Dhanik  As humans venture further and further into the technology age, businesses struggle to keep up with the constant change of landscape on how to market their products. The internet and use of it is one constant that is not going away anytime soon. And businesses are learning how to capitalize on the web to market their various products. The struggle comes because of the constant change in the web interface. This changes how the consumers shop, thus how the product is viewed and purchased- and the need for a new marketing plan has developed. Display advertising is a marketing tract that is successful in both its ROI…