Inter-Tech Overload

Why Do Some People Always Focus on the Negative?

October 15, 2013 by · Leave a Comment 

By Phineas Upham

Everyone has that one friend, the “negative Nancy” of the group who never seems to know how to look at the bright side of things. A new study suggests that it’s not entirely their point of view: they might be genetically predisposed to focus on the negative. Science Daily reports that a recent study published in Psychological Science reveals than a gene variant can cause people to process emotional events more strongly than others.

According to the article, the study consisted of showing participants a series of positive, negative, and neutral words. People with the gene variant in question were more likely to see negative words than other participants.

Prof. Rebecca Todd of UBC’s Dept. of Psychology told Science Daily that, “These individuals may be more likely to pick out angry faces in a crowd of people.” She added, “Outdoors, they might notice potential hazards — places you could slip, loose rocks that might fall — instead of seeing the natural beauty.”

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About the Author: Phineas Upham is an investor at a family office/ hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media and Telecom group. You may contact Phin on his Phineas Upham website or Twitter page.

Display Advertising: Marketing for the Digital Age

October 11, 2013 by · Leave a Comment 

By Ted Dhanik

The rules have changed in advertising since the internet has boomed as a primary source of entertainment and information. Newspapers are beginning to close their print departments in favor of publishing on a web site. Needless to say, the paperboy on his bicycle is looking for a new job these days. And unless they find the means to adapt, people working in advertising, and the businesses they represent, might be doing the same as well.

The standard print ads and flyers have given way to banner ads and streaming promotions. The technology exists to apply advertising to the interests of an individual perusing through a website. The latest in advertising techniques brings the content to those that want it. For example, those gathering information about home improvements might find banner ads for a hardware store or those seeking tips to lose weight may learn of local gym memberships due to a streaming video giving a tour of the gym’s facilities. Even more so, the internet has allowed businesses to find the very customers that they are pursuing. Aspects of marketing such as these have revolutionized the industry. And the market is available to those who are willing to change and grow.

The fact of the matter is this new means of advertising is becoming far superior to the print ads that most of us grew up with. With print ads, it is hoped that it will reach the target audience. A good portion of the time, the message goes unnoticed. Through advertising on the web, a business can be assured that the intended customers will be reached and the message shared with many individuals who will be receptive to what is being offered.

This content has been provided by Ted Dhanik and associates. To get the advertising advantage that you need, see what Ted Dhanik has to offer your business. Visit Ted Dhanik at his website today.

Emerging Marketing Trends

October 2, 2013 by · Leave a Comment 

By Ted Dhanik 

As humans venture further and further into the technology age, businesses struggle to keep up with the constant change of landscape on how to market their products. The internet and use of it is one constant that is not going away anytime soon. And businesses are learning how to capitalize on the web to market their various products. The struggle comes because of the constant change in the web interface. This changes how the consumers shop, thus how the product is viewed and purchased- and the need for a new marketing plan has developed.

Display advertising is a marketing tract that is successful in both its ROI and strategy in business promotion. Using various research and marketing tools, display advertising is geared towards promoting what the users want to see, instead of what the business wants to say. This is different from traditional media sources, such as television or news, where the business talks about its product to a large mass of people. Within display advertising, to generate a high number of users visiting the business’ website, it is necessary to build an ad that appeals directly to the consumer. If it doesn’t, then the consumer will ignore it and go on to the next display advertisement.

The key to making display advertisement successful is the dedication to the details. Investing in research of a business’s target consumers and customers will result in a better placed ad that can generate more revenue.

Display advertising helps create the market, instead of following the trends. It looks like it is here to stay.

Guest post provided by Ted Dhanik, CEO of engage:BDR. Ted Dhanik is a marketing and display advertising guru who offers thoughtful insight in his personal blog. Ted Dhanik can help your business boost their visibility with display advertising.